Channels of their respective manufacturers adjust to meet the College Entrance Examination Day Golden Week
Golden Week is coming soon
Home Appliances
Channel providers nationwide
Cloth
Bureau of war has been no turning back. Yesterday (September 18, 2006), received a message from the headquarters, said Su Ning, Suning will be concentrated in 11 large-scale national day out in the country while 52 upgrade chain, which,
States United States
Aspects on the one hand
Table
Show should be more emphasis on the quality of shops, on the other hand, announced during the National Day out 60 new stores.
Suning next weekly shop
Suning CEO Sun Weimin said the 52-home store has opened 30 new stores, other stores operating in 22 to adjust the re-opened after the upgrade. The stores involved in Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou, Chengdu, Chongqing, Shenzhen, Changsha and other 45 regions and cities, while the total number of Suning stores also will reach 430.
"Will be the next major area Suning in units of the national direct-store support." Sun Weimin said the focus on such a scale up shop on the one hand in the face of competition in the industry pattern of changes in coping strategies, on the other hand is at the beginning of Suning to develop a good plan.
Sources, said Su Ning, and will open a new store every week to maintain a rate of store expansion.
It is understood that, with the previous management structure is different, Suning chain to develop their own system of separate development of the establishment of a chain based in siting, design, decoration and other links to operate independently.
However, Suning take the occasion of Golden Week, the bombing of the market focus on new stores there are precedents, after 51 this year, Suning has focused on the same day out of 32 stores across the country.
According to Su Ning
Electrical
Chain development headquarters said President Jiang Yong, 11 shop peak, Suning may also mention the speed will be arranged before the end of the year 200 100 new shop and the task of transforming store, which has far exceeded Suning in funds raised this year when the shop directed goals.
For funding, Su Ning, vice president Fan Zhijun, said Su Ning current cash flow smoothly, and this year in August with the national development
Bank
The Government signed the enabling 9.6 billion loans will also provide some financial support.
Offensive for Suning, Gome spokesman said He Yang Qing, director, National Day, Gome will open up 60 new stores, when the number of its stores nationwide will reach 620.
He said the amount of that competition to the number of stores to show off how much is a kind of flippancy, or the Chinese home appliance chain enterprises should focus on quality.
Strategic adjustment of main flagship store
Fan Zhijun, said Su Ning store expansion is not only the increase in number, as far as he revealed that Suning will open this weekend in Beijing, Chaoyang Road, the new 10 flagship stores such as starting a massive upgrade store business model, "The new open content and sale of stores will undergo major changes in approach."
"Flagship store Suning strategy will focus on the future direction of development." This, said Sun Weimin, president of Suning Appliance, Suning will now gradually changing from the form of store operation, the widely used "Category + brand" the combination of show main way of large-scale flagship stores nationwide, "the other store will be the main community store, the mode of operation will be used further, we adopt the category the kind of way."
It is understood, and had large stores of different, Suning called fourth generation of the "3C +" flagship model, targeting an area of 20,000 square meters in the business about 30 km of radiation, single-store sales 1 billion yuan or so. In the business model, the break
Supermarket
Store in the form, using
Storage
Type form of electrical accessories associated with the introduction into 3C products, providing one-stop selling.
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